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Marketing Opportunities with your DMO

Newfoundland and Labrador Tourism partners with the 5 Regional Destination Management Organizations (DMO) to offer a variety of opportunities to help you grow your business.

Through these programs, you can leverage your marketing dollars and promote your business to travellers through a number of online and offline marketing channels, including NewfoundlandLabrador.com – the primary source of trip planning activity.

You can purchase individual programs, get more value by purchasing a Value Bundle, or contact your DMO to create a tailored-made program that suits your needs.

Revenues from these programs help support your regional DMO's ongoing activities and programs.

Packages

Packages expand your presence on NewfoundlandLabrador.com. Packages appear throughout the website on sections with high readership:

  • Special Offers Section
  • Things to Do Section
  • Places to Go Section including the Regional Pages
  • Business Listings

When you add a package, we use it not only to populate the website, but for campaign activities, enewsletter content, travel media requests and social media conversations.

  • One Month Blitz - $175
  • Seasonal Bundle (3 months) - $250
  • Extended Seasonal Bundle (6 months) - $500
  • Full Year (12 months) - $750
  • 3 for 4 (3 seasonal bundles get one free) - $750

To add a package, visit the Package Manager opens new window.

Feature Package

Premium placement of your travel package on the Special Offers page. Visitors to this section are highly motivated to make trip purchase decisions.

DMOs have 2 featured packages available per month. You can purchase a maximum 2 featured packages per year. First come. First serve.

  • One month display - $250

Regional Highlights

Regional Highlights are boxes of content on the Regional Pages that are effective vehicles for creating awareness and generating leads. Each Regional Highlight provides a direct link to your website, blog, youtube or facebook page.

  • One month display - $250

Traveller's Guide Regional Advertorial

This opportunity allows operators to write an extended website marketing description on NewfoundlandLabrador.com. There are 500 character spaces to describe the business in great detail and to highlight any special features for potential visitors.

  • Placement cost - Starting at $250

Other Opportunities from your DMO

Your DMO may have other opportunities available such as content creation, sales promotions, advertising programs and others.

Value Bundles

  • Standard Bundle - 10% Savings
    • Choose any 3 programs.
  • Premium Bundle - 15% Savings
    • Choose any 4 programs.
  • Ultimate Bundle - 20% Saving
    • Choose any 5 programs.

Contact

Contact your regional Destination Management Organization for more information.

 

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